WOA Mission Statement and Code of Ethics

Wisconsin Optometric Association Mission Statement

The Wisconsin Optometric Association is a nonprofit affiliation of licensed optometrists and associated businesses dedicated to the preservation and enhancement of the vision welfare of the people of Wisconsin. The Wisconsin Optometric Association exists to benefit every citizen through the development and delivery of cost effective, high-quality, ‘state of the art’ eye care equally available to everyone; and to maintain high technical and professional standards by all optometrists in all endeavors.

The Wisconsin Optometric Association accomplishes this by:

  1. Education and dissemination of information to its members and the general public;
  2. Organized governmental activity;
  3. Mediation with consumer and public interest groups; and
  4. Providing collective benefits to members

Wisconsin Optometric Association Vision Statement

The vision of the Wisconsin Optometric Association is to be the recognized authority on vision and eye health care in Wisconsin while serving as the primary advocate for the profession of optometry throughout the state.

Wisconsin Optometric Association Member Code of Ethics

It shall be the ideal, the resolve and the duty of the members of the Wisconsin Optometric Association:

To keep the visual welfare of the patient uppermost at all times;

To promote in every possible way, in collaboration with this Association, better care of the visual needs of humanity;

To enhance continuously their educational and technical proficiency to the end that their
patients shall receive the benefits of all acknowledged improvements in visual care;

To see that no person shall lack for visual care, regardless of financial status;

To advise the patient whenever consultation with an optometric colleague or reference for other professional care seems advisable;

To hold in professional confidence all information concerning a patient and to use such data only for the benefit of the patient;

To conduct themselves as exemplary citizens;

To maintain their offices and their practices in keeping with the professional standards;

To maintain and promote cordial and useful mutual relationships with members of their own profession and of other professions for the interchange information to the advantage of their patients. 

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